Press/Influencers

Tim King, Executive Editor, Solutions Review
“Chris and Rick from McCoin & Smith Communications are truly the ultimate professionals, providing guidance and creativity to not only their clients but also the outlets that matter to their clients. After working with them for more than a decade, we decided to invite them to serve as the role PR/communications firm on Solutions Review's Board of Expert Advisors to serve alongside other influential technology, publishing, and marketing leaders. Here we leverage their expertise to help us create strategies and offerings that benefit our community. Their reputation and close relationship with media members make them an ideal team to work with and I highly recommend them."
James Powell, Editorial Director, TDWI & TDWI Upside Magazine:
“There are lots of agencies out there, but M&S is the one firm that pays the most attention to what an editor needs. They don’t send me press releases that they know I’m not going to run and don’t really have time to read. They’re careful to follow-up, they’re their client’s contributor and are thorough, thoughtful, and proactive – traits that are sadly missing from a lot of agencies that just send out stuff using their mailing list without any concern for the editor’s requirements. It’s a pleasure to work with them both.”
Kara Tucker, Editor, Analytics Magazine:
“McCoin & Smith really understands the trends that are occurring across a variety of data, analytics, and AI technologies and I am glad to have established a great working relationship with them. They know how to tell a story that resonates with my readers and I can always count on them for timely, well-written content for our niche magazine. And they're friendly to boot!”
Ray Wang, Principal & CEO, Constellation Research
“McCoin & Smith Communications has that special touch in building relationships with the key media and analysts who influence the specialized world of data and analytics. Their success in putting companies on the map comes from an understanding of the technology from both the buyers and vendors perspective. More importantly, they know how to prepare the vendors so that they deliver the right resources to the analysts in the right communications channel. I have worked with them for over 7 years and have always found them to be professional and respectful.”
Charles Roe, Digital Content Manager, DATAVERSITY®
“We’ve been working with McCoin & Smith Communications for many years now and have built a very positive and ever-expanding business relationship with them. As a Data Management education company, we rely on working with some of the top data professionals in the industry to develop content with, whether that be articles, blog contributions, case studies, and others. Chris and Rick have helped us to build solid connections with many such professionals, create compelling narratives around the principal topics in the industry today, and both of them are so wonderful to work with. Their knowledge and dedication to their work comes through in everything they do. I look forward to even more opportunities with them in the future.”
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Clients

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Paxata has been partnering with McCoin and Smith Communications for the past two plus years and have found them to a fantastic partner to help drive our communication and PR strategies. They have consistently been able to maximize our ROI by helping us balance between tactical and thought leadership communications programs to increase our visibility in the market far beyond our actual size.

Piet Loubser, SVP, Global Head of Marketing, Paxata

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For any company looking for public relations strategy and guidance, as well as hands-on editorial direction, I unreservedly recommend Rick and Chris at McCoin and Smith Communications. They are sensitive to the subtleties of various publications, their sweet spots, and editorial standards, and know how to engage editors. Last year we doubled our target for public relations output. It was a very ambitious target that frankly seemed out of reach. Chris and Rick took it in their stride and by the end of the year we had exceeded our goal. I really appreciate their calm, clear-headed and hands-on help when it comes to a crisis or crunch time. You can't put a price on that. Chris and Rick are a pleasure to work with. Work with McCoin & Smith, or hope that your competition doesn't.

Nigel Duckworth, Senior Strategist, One Network

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Having the firm’s principals as our account team made a clear distinction between McCoin & Smith and other firms. Chris and Rick were an integral part of our over-all marketing team and efforts. They think strategically and were able to successfully penetrate a very narrow and important segment of the media. Their creativity resulted in a campaign which placed our CEO in front of our prospective buyers on numerous occasions. In such a competitive PR market, I would highly recommend them for any organization that wants to drive awareness and generate solid leads.

Julie Sall, VP Marketing, Connance

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McCoin & Smith Communications has great instincts, timing, and ideas. Not only were they able to articulate a complicated financial technology and capture the attention of the books that count but thanks to their efforts and spot on results, a previously unreachable prospect actually called us which resulted in a highly lucrative multi-million dollar sale.

Nick Berents, Director of Marketing NewRiver Inc.

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The dynamic duo of McCoin & Smith is unique because they specialize in public relations for data-related technology. They understand how to articulate messages that resonate with the marketplace.  M&S has developed story ideas and pitches ranging from the highly technical “How to articles” that appeal to data scientists and stewards all the way to vertical and departmental angles that map to lines of business users. They are a highly regarded member our team, and their flexible and adaptable model ensures that they are always looking out for our best interests. Unlike other agencies I have worked with, Chris and Rick continuously look for opportunities that deliver ROI time and time again.

​Terry Stickler, VP Marketing, NA - Stibo Systems

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