The only agency in North America that focuses exclusively on data and analytics technologies

24

Years
Providing senior-level account direction to emerging high tech companies

2

Principals
Who work across all accounts to provide full-time senior-level attention​

10

Clients
Or less at any time to preserve senior-level attention and ensure success​

60

Placements
The average amount of coverage we secure per client annually                    
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Shape Divider - Style triangle_asymmetrical
"We help our clients articulate how their technology empowers business users and optimizes decision making."
​- Chris McCoin & Rick Smith, Principals


​Our Services

Recent Results

Data Leadership Podcast

Welcome to the Era of Answer Engines with...


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Supply & Demand Chain...

Logical Data Warehousing and the Supply Chain


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DM Radio

How to Enable Data Mesh? Build a Data Fabric


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Dataversity

Semantic Technology and Integration 101...


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Wall Street Journal

Truck Drivers Bear Big Burden on Data...


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Datanami

A New Era of Natural Language Search...


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What people are saying

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In my role as a strategic advisor and CMO, I see a wide range of PR/Communication agency models, but McCoin & Smith Communications is truly a unique team. Not only do they move the needle each month, they operate as a true and vital extension of the team. M&S secured a wide range of opportunities for our CEO in a short period of time, and helped develop story ideas and trends that make an impact including an especially successful 2022 Trends campaign that yielded strong coverage. They are the ideal choice for emerging and medium-sized firms who are looking to quickly make an impact and I look forward to working with them again in the future.

Steve Adams, Go-to-Market Consultant

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I was recently comparing ‘PR notes’ with a marketing colleague at another company, and while I was happy to boast about McCoin & Smith Communications’ results for Profisee, my colleague was shocked in comparison to his PR firm’s success. Because of their specific expertise in data and analytics technologies, M&S were already pitching the first month they came aboard and haven’t stopped since….and the results are impressive. As a VP of Marketing, it’s reassuring to have such seasoned and senior individuals like Rick Smith and Chris McCoin as a part of my extended marketing team.

Reed Gusmus, VP Marketing, Profisee

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I’ve had the pleasure of working with McCoin & Smith Communications at two organizations—Siperian and Denodo—over the span of last 15 years. As the chief marketing officer at Denodo, I am focused on increasing the brand equity of Denodo and the awareness of data virtualization technology. Chris and Rick—two seasoned communications professionals—have counseled us on our PR strategy and increased Denodo’s awareness through placement of our thought leadership bylined articles in premium technology publications and securing interviews with editors for Denodo and our customer spokespersons. I highly recommend them.

Ravi Shankar, SVP, Chief Marketing Officer, Denodo

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I get about 122 pitches a day, but I really liked how you pitched a story and not a product…that is what made me read your email. You guys are very effective, and that is rare these days.

Contributor, Forbes Magazine

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