McCoin & Smith Communications

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What people are saying

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As Chief Revenue Officer, it’s my responsibility to get the most out of my company’s limited investment resources, especially external partners. In my experience, hiring McCoin & Smith Communications was one of the smartest investments I’ve made. They are senior-level practitioners that consistently deliver on strategy, execution, and insight. Their ability to understand and deliver the kinds of news and story angles that press and influencers want to see has paid off in scores of valuable thought leadership placements. These results helped open doors for our sales and business development teams. Chris McCoin & Rick Smith deliver on their promise to “move the needle” for their clients and having them as a part of any team is a win across the board.

John Reuter, Chief Strategy Officer, Kyndi

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In my role as a strategic advisor and CMO, I see a wide range of PR/Communication agency models, but McCoin & Smith Communications is truly a unique team. Not only do they move the needle each month, they operate as a true and vital extension of the team. M&S secured a wide range of opportunities for our CEO in a short period of time, and helped develop story ideas and trends that make an impact including an especially successful 2022 Trends campaign that yielded strong coverage. They are the ideal choice for emerging and medium-sized firms who are looking to quickly make an impact and I look forward to working with them again in the future.

Steve Adams, Go-to-Market Consultant

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I was recently comparing ‘PR notes’ with a marketing colleague at another company, and while I was happy to boast about McCoin & Smith Communications’ results for Profisee, my colleague was shocked in comparison to his PR firm’s success. Because of their specific expertise in data and analytics technologies, M&S were already pitching the first month they came aboard and haven’t stopped since….and the results are impressive. As a VP of Marketing, it’s reassuring to have such seasoned and senior individuals like Rick Smith and Chris McCoin as a part of my extended marketing team.

Reed Gusmus, VP Marketing, Profisee

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I get about 122 pitches a day, but I really liked how you pitched a story and not a product…that is what made me read your email. You guys are very effective, and that is rare these days.

Contributor, Forbes Magazine

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McCoin and Smith uplifted Okera to be a recognized leader in the data security and analytics space, making big impact in the first 30 days and beyond! They were impressively fast and on point with complex, technical messaging for new product launches and branding shifts. They digested and articulated our new product features and surfaced the value props proficiently, all in record time to meet aggressive deadlines They are an absolute joy to work with; completely professional, collaborative, organized and talented. I’d recommend M&S to any firm looking to boost marketing initiatives, drive leads, increase web traffic, and establish or extend valuable thought leadership.