Why Technology is Always About the Business

Robert Hodges, CEO, Continuent
"McCoin and Smith Communications helped Continuent with a critical marketing initiative to announce product support for Hadoop.  The firm’s principals 
were instrumental in organizing and running the entire campaign, helping us to establish messaging, timelines, and line up analysts and press 
articles.  Their efforts saved us considerable time and made our Hadoop announcement a real success.  They are knowledgeable, organized, 
and easy to work with. I recommend their work wholeheartedly."

Angela Culver, Director of Marketing, Stibo Systems
“I have worked with numerous PR agencies over the last 20 years - boutique agencies, national agencies and global agencies. Hands down McCoin & Smith 
are the best pitch agency I have come across in the Technology industry. With a little raw material they were able to secure placements in several key
publications in our space and the results were immediate.  They were also instrumental in conducting several customer interviews for both print and media that are still in use by the company today. I highly recommend M&S if you are looking for a measurable return on your investment.”

Pierce Resler, Director of Marketing, VisualCV
“Since Chris and Rick joined the VisualCV team, they have taken our PR program to a completely new level, securing additional opportunities
in major news outlets such as the Wall Street Journal, USA Today and the New York Times. However, their ability to link
our product and technology to national news trends and story lines have been the biggest asset; elevating our coverage to include
front-line broadcast media including National Public Radio, Good Morning America, ABC News Radio and the Evening News with
Katie Couric which in turn has raised our awareness and more importantly our membership.”

Phillip Merrick, Cofounder and Chairman, VisualCV
“Good grief! That's another home run. About an hour after the Good Morning America piece ran, I asked, ‘What's next?’ Unbelievable
job from the PR team”

Charles Greenberg, VP Business Development, Data Foundations, Inc.
“We had considered PR and spoke to a few firms in the past, but when M&S became available after their six-year tenure with Siperian,
we accelerated our plans in order to bring them onboard. Based on their extensive experience and success in the MDM space,
they came up to speed immediately and generated a significant amount of awareness in a short period of time.”

Mathew Manathara, President & CEO Data Foundations, Inc.
“We knew we needed a PR team that would be able to create the highest amount of awareness and elevate our brand in a short period
of time. We were fortunate to have been able to retain McCoin & Smith Communications after their successful partnership with
Siperian which proved to be a great move for Data Foundations. The investment we made in M&S returned substantial benefits in
terms of awareness and credibility for our company and I highly recommend them.”

Nick Berents, Director of Marketing NewRiver Inc.
“McCoin & Smith Communications has great instincts, timing, and ideas. Not only were they able to articulate a complicated financial
technology and capture the attention of the books that count but thanks to their efforts and spot on results, a previously unreachable
prospect actually called us which resulted in a highly lucrative multi-million dollar sale.”

Russell Planitzer, President & CEO NewRiver, Inc
“M&S latched our technology onto some key business and industry news trends and really helped to establish and quickly expand
our footprint in the market segment.”

Victor Milligan, Chief Strategy Officer Martin Dawes Analytics
“McCoin & Smith Communications was instrumental in establishing awareness and extending our brand. When we first partnered,
we were relatively unknown but through a focused thought leadership strategy, we are now recognized throughout our media community,
especially within our core vertical markets.”

Dan Power, President, Hub Solution Designs
“Small to mid-size Master Data Management (MDM) companies need the help of a good Public Relations agency to develop name
recognition and break through the clutter in a fast growing and noisy market space. McCoin & Smith Communications is a talented
PR firm that specifically targets the Data and Analytics spaces, and they are pros at providing the strategic media guidance that enables their
clients to gain meaningful press coverage.”

Lorne Schwartz, CEO MEI, Inc.
“I’ve had the pleasure of working with the principals at McCoin & Smith Communications with two different companies and I would
definitely work with them again. Most recently at MEI, they laid a solid foundation for our ongoing sales & marketing efforts through
key placements within the CPG media that focused on the critical business benefits of our technology. As a part of a successful and
ongoing case study program McCoin & Smith not only helped increase MEI’s awareness with widespread placements but more importantly
our customers were thrilled with the exposure."