Founded in 1999, McCoin & Smith Communications Inc. is a strategic communications and marketing communications firm. Our key
value proposition is that the firm’s principals are your account team; consequently, we maintain a small roster of clients in order to
consistently deliver the highest standard of service for a lower price point than other firms.

McCoin & Smith Communications focuses on a more business-oriented approach when working with the media often elevating
discussions from a tactical technology level to a more strategic “line of business” perspective. The firm continuously ties all PR
related activities and strategy to our clients’ overarching marketing, sales and lead generation activities in order to bolster results
and enhance brand assets.

Chris McCoin & Richard Smith, Principals

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Chris McCoin
Prior to founding McCoin & Smith Communications with Richard Smith, Chris was Director of Marketing for Trellix -- an
award-winning, Internet start-up company founded by Dan Bricklin. In this capacity, she developed cross-functional product
and company re-branding strategies, executed product launches and lead generation activity, managed ongoing public relations
activities, Web site content and assisted in helping grow the organization's customer reference program. Before Trellix, Chris
managed the Emerging Business, Lotus Solutions and Intel-related accounts at Lois Paul and Partners (LP&P). While at LP&P,
Chris developed the strategic direction, and oversaw the tactical implementation, of a variety of PR programs aimed at "hot" young
start-ups and emerging businesses. Under her direction, her team was able to accomplish significant results, essentially putting
many of these new up-and-comers on the map. Prior to joining LP&P, Chris was an independent consultant developing marketing
strategies, lead generation and PR programs for a variety of small to mid-sized organizations. Chris also served as Marketing
Communications Manager for Vitronix, a full-service computer distributor and held several marketing positions at PINE, a large,
non-profit institution.

Richard Smith
Before founding McCoin & Smith Communications with Christine McCoin, Rick served in senior management roles at two
high-technology public relations firms, developing and implementing strategic and tactical PR programs for a wide range of
established and emerging high-technology clients. At Rogers Communications Inc., Rick managed both enterprise software and
hardware accounts and was responsible for doubling account revenue. While at Lois Paul & Partners (LP&P), Rick was responsible
for the direction of Lotus Development's Industry Analyst Relations Program and Business Partners Program. In
this capacity, he led his teams in garnering extensive media coverage for numerous "high-tech" business partners, while developing
and managing key industry analyst relationships. In addition, he increased account revenue by more than fifty percent. Before his
tenure with PR agencies, Rick was responsible for worldwide public relations for a major division of AMP Inc.-a manufacturer of
wireless telecommunications subsystems. In this position, Rick developed, implemented and cultivated the company's
North American and European public relations programs. In addition to PR, Rick was the Editor-in Chief of an in-house, internationally
circulated product and technology magazine. Prior to attending university, Rick served with distinction in the United States Navy.

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