McCoin & Smith Communications is the only PR firm in North America that focuses exclusively on data, analytics and intelligence technologies.
Recent Client Coverage...
Making Sense of Today's Multi-Cloud Environment: Why Connected Enterprises Should Care about Meaning, Not Location
insideBIGDATA Latest News - MDM Leader Profisee Announces Integration with Microsoft Azure Data Services
Practical Privacy in a Connected World
Oncopeptides Selects Lore IO's Life Sciences Cloud Analytics Solution to Accelerate Commercialization During Drug Pre-launch Phases
Managing Data Privacy in a COVID World: How to Ensure Remote Access and Cloud Services With Confidence
McCoin & Smith is named agency of record for Datatron
What Is Data Science? A Platform Approach
Creating a Successful Data Privacy Initiative: How to Avoid Scalability Issues and Unnecessary Risks
Omnichannel is Everything – How the Pandemic has Made Direct-to-consumer a Priority and is Upending the Old Supply Chain Model
Privacera Enables Highly-Scalable, Near-Instant Cloud Data Sharing With Automated Governance And Compliance
Protein & Produce Food Networks Part II: Essential Capabilities to Achieve Resilience and Operational Readiness
"We help out clients articulate how their data technology and offerings empower business users and optimize decision making."
Chris McCoin & Rick Smith, Principals
Contributor, Forbes Magazine
"I get about 122 pitches a day, but I really liked how you pitched a story and not a product…that is what made me read your email. You guys are very effective, and that is rare these days."
Reiner Musier, CMO, One Network
"As a tech CMO having worked with a number of PR firms over the years, I can tell you that Chris and Rick are true professionals. They are highly experienced, know their craft, and do what they say they are going to do. Many firms talk about working as an "extension of your team" but that's truly been the case here, and they've accomplished everything we've tried to tackle together. Most impressively, they've acquired a remarkable understanding of supply chain technology, our solutions and value prop which I think is what's made them so successful in placing our content and messaging across our targeted channels. Plus, it's made our work together immensely efficient. I highly recommend M&S."
Reed Gusmus, VP Marketing, Profisee
“I was recently comparing ‘PR notes’ with a marketing colleague at another company, and while I was happy to boast about McCoin & Smith Communications’ results for Profisee, my colleague was shocked in comparison to his PR firm’s success. Because of their specific expertise in data and analytics technologies, M&S were already pitching the first month they came aboard and haven’t stopped since….and the results are impressive. As a VP of Marketing, it’s reassuring to have such seasoned and senior individuals like Rick Smith and Chris McCoin as apart of my extended marketing team.”
Terry Stickler, VP Marketing, NA - Stibo Systems
“The dynamic duo of McCoin & Smith is unique because they specialize in public relations for data-related technology. They understand how to articulate messages that resonate with the marketplace. M&S has developed story ideas and pitches ranging from the highly technical “How to articles” that appeal to data scientists and stewards all the way to vertical and departmental angles that map to lines of business users. They are a highly regarded member our team, and their flexible and adaptable model ensures that they are always looking out for our best interests. Unlike other agencies I have worked with, Chris and Rick continuously look for opportunities that deliver ROI time and time again.”
Ray Wang, Principal & CEO, Constellation Research
“McCoin & Smith Communications has that special touch in building relationships with the key media and analysts who influence the specialized world of data and analytics. Their success in putting companies on the map comes from an understanding of the technology from both the buyers and vendors perspective. More importantly, they know how to prepare the vendors so that they deliver the right resources to the analysts in the right communications channel. I have worked with them for over 7 years and have always found them to be professional and respectful.”
Charles Roe, Digital Content Manager, DATAVERSITY®
“We’ve been working with McCoin & Smith Communications for many years now and have built a very positive and ever-expanding business relationship with them. As a Data Management education company, we rely on working with some of the top data professionals in the industry to develop content with, whether that be articles, blog contributions, case studies, and others. Chris and Rick have helped us to build solid connections with many such professionals, create compelling narratives around the principal topics in the industry today, and both of them are so wonderful to work with. Their knowledge and dedication to their work comes through in everything they do. I look forward to even more opportunities with them in the future.”
Julie Sall, VP Marketing, Connance
“Having the firm’s principals as our account team made a clear distinction between McCoin & Smith and other firms. Chris and Rick were an integral part of our over-all marketing team and efforts. They think strategically, and were able to successfully penetrate a very narrow and important segment of the media. Their creativity resulted in a campaign which placed our CEO in front of our prospective buyers on numerous occasions. In such a competitive PR market, I would highly recommend them for any organization that wants to drive awareness and generate solid leads.”
Nick Berents, Director of Marketing NewRiver Inc.
“McCoin & Smith Communications has great instincts, timing, and ideas. Not only were they able to articulate a complicated financial technology and capture the attention of the books that count but thanks to their efforts and spot on results, a previously unreachable
prospect actually called us which resulted in a highly lucrative multi-million dollar sale.”