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McCoin & Smith Communications

A Strategic PR and Marcom Firm Helping Startup and Medium-sized Businesses to Compete and Win

The only agency in North America that focuses exclusively on
​data, analytics, and AI technologies

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25

Years
Providing senior-level account direction to emerging high tech companies

2

Principals
Who work across all accounts to provide full-time senior-level attention​

10

Clients
Or less at any time to preserve senior-level attention and ensure success​

60

Placements
The average amount of coverage we secure per client annually                    
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"We help our clients articulate how their technology empowers business users and optimizes decision making."
​- Chris McCoin & Rick Smith, Principals


​Our Services

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What people are saying

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I wholeheartedly recommend McCoin & Smith Communications. They’re a true partner in IKASI’s success! With the help of their strategic guidance and media expertise, I was featured in key publications and the impact was immediate. Prospective clients reached out, conversations became opportunities, and I closed deals. Chris and Rick are incredibly professional, proactive, and results-driven. If you want PR that delivers tangible business results , McCoin & Smith is the firm to trust.

Mridula Rahmsdorf, Chief Revenue Officer, IKASI

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As Chief Revenue Officer, it’s my responsibility to get the most out of my company’s limited investment resources, especially external partners. In my experience, hiring McCoin & Smith Communications was one of the smartest investments I’ve made. They are senior-level practitioners that consistently deliver on strategy, execution, and insight. Their ability to understand and deliver the kinds of news and story angles that press and influencers want to see has paid off in scores of valuable thought leadership placements. These results helped open doors for our sales and business development teams. Chris McCoin & Rick Smith deliver on their promise to “move the needle” for their clients and having them as a part of any team is a win across the board.

John Reuter, Chief Strategy Officer, Kyndi

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McCoin & Smith is a true agency partner and an extension of the Graphwise team. Chris and Rick think out of the box and was a key part of our rebrand awareness efforts as a result of our recent merger. Equally important is they know how to develop and nurture key relationships with the media as demonstrated by our recent inclusion in the Wall Street Journal –a feat that is not easy for a company of our size. They consistently go above and beyond to create meaningful and highly impactful campaigns that produce awareness in the communities and outlets that matter most.

Todd Blaschka, Acting CMO of Graphwise

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In my role as a strategic advisor and CMO, I see a wide range of PR/Communication agency models, but McCoin & Smith Communications is truly a unique team. Not only do they move the needle each month, they operate as a true and vital extension of the team. M&S secured a wide range of opportunities for our CEO in a short period of time, and helped develop story ideas and trends that make an impact including an especially successful 2022 Trends campaign that yielded strong coverage. They are the ideal choice for emerging and medium-sized firms who are looking to quickly make an impact and I look forward to working with them again in the future.

Steve Adams, Go-to-Market Consultant

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I get about 122 pitches a day, but I really liked how you pitched a story and not a product…that is what made me read your email. You guys are very effective, and that is rare these days.

Contributor, Forbes Magazine

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The dynamic duo of McCoin & Smith is unique because they specialize in public relations for data-related technology. They understand how to articulate messages that resonate with the marketplace.  M&S has developed story ideas and pitches ranging from the highly technical “How to articles” that appeal to data scientists and stewards all the way to vertical and departmental angles that map to lines of business users. They are a highly regarded member our team, and their flexible and adaptable model ensures that they are always looking out for our best interests. Unlike other agencies I have worked with, Chris and Rick continuously look for opportunities that deliver ROI time and time again.

Claire Umeda, VP Marketing, Okera

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Contact Us

Email:
[email protected]
Phone:
978-618-4492
Head Office
200 Fiske Street, Holliston, MA 01746

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