PR for FundingWe design programs that help clients own the narrative before, during, and after funding rounds by bridging the "trust gap" between our clients and potential investors.
A long-term client set out to elevate their market position by going head-to-head with larger, more established competitors. By showcasing sustained momentum, creating authority through analysts and influencers, and developing compelling customer narratives, they attributed a 2X increase in valuation due to our efforts. |
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PR for AcquisitionClients acknowledge our results as instrumental to their acquisition. We help them “punch above their weight” by establishing a strong leadership position regardless of their actual size.
One client partnered with M&S with a clear objective: to secure an acquisition within a year. By executing a high-visibility sprint outreach program focusing on thought leadership, we achieved that goal in just 11 months. |
PR for Lead GenWe drive lead generation through a disciplined PR approach by combining targeted outreach, attracting LLMs for authoritative media placements, and impactful, relevant messaging that directly supports customer acquisition and revenue expansion.
We helped a B2B SaaS client improve lead generation by increasing brand visibility and credibility through targeted media coverage and LLM-oriented thought leadership. By aligning messaging with sales efforts, we drove higher-quality inbound leads and improved conversion rates. |
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PR for Product LaunchWe develop high-impact launch initiatives that are aligned with market need, end-user adoption, and competitive differentiators.
A client tasked us with creating a campaign to showcase functionality that would leapfrog the competition. Through a strategic bylined article campaign targeting key competitors, we helped position their innovation ahead of the market. The result: high-impact business and technology press coverage that drove meaningful gains in coveted analyst reports and rankings. |
PR for U.S. Market EntryWe help global B2B technology companies achieve U.S.-based growth by translating innovation into compelling stories for the North American market, driving brand awareness, growth, funding, partnerships, and acquisition opportunities.
One of our international clients wanted to break into the U.S. market by opening a U.S.-based office. By removing “borders” from the discussion, we leveraged executives - no matter where they resided – to establish market credibility, media visibility, and category relevance with American buyers, investors, analysts, and influencers. |
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"We ensure your company is not just part of the category but helps define it through clear and relevant narratives that attract funding, increase enterprise deals, and dominate category leadership."
- Chris McCoin & Rick Smith, Principals |
Every client is led directly by senior partners. No junior account teams. |
We specialize in explaining complex AI and data infrastructure clearly to prospect, customers, investors, analysts and technology media. |
We don’t just pitch stories, we shape the narrative that drives them. |
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Client testimonials
Accelerate your company’s next phase of growth
Leverage our deep expertise across diverse industries to drive your next stage of success. |
"McCoin & Smith Communications is a true partner in IKASI’s success! With the help of their strategic guidance and media expertise, I was featured in key publications and the impact was immediate. Prospective clients reached out, conversations became opportunities, and I closed deals. Chris and Rick are incredibly professional, proactive, and results-driven. If you want PR that delivers tangible business results, McCoin & Smith is the firm to trust." 
“McCoin & Smith is a true agency partner and an extension of the Graphwise team. They think out of the box and were a key part of our rebrand awareness efforts as a result of our recent merger. Equally important is they know how to develop and nurture key relationships with the media as demonstrated by our recent inclusion in the Wall Street Journal – a feat that is not easy for a company of our size.” 
“It’s my responsibility to get the most out of my company’s limited investment resources, especially external partners. Hiring McCoin & Smith Communications was one of the smartest investments I’ve made. They are senior-level practitioners that consistently deliver on strategy, execution, and insight. Their ability to understand and deliver the kinds of news and story angles that press and influencers want to see has paid off by opening doors for our sales and business development teams.” 
“The dynamic duo of McCoin & Smith is unique because they specialize in public relations for AI and data-related technologies. Unlike other agencies I’ve worked with, M&S continuously look for opportunities that deliver ROI time and time again. They understand how to articulate messages that resonate with the marketplace and develop story ideas and pitches that appeal to data scientists, data stewards, and lines of business users. They are a highly regarded member our team, and their flexible and adaptable model ensures that they are always looking out for our best interests.” |
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Contact UsEmail:
[email protected] Phone:
978-618-4492 Head Office
200 Fiske Street, Holliston, MA 01746 |
