McCoin & Smith Communications - M & S Case Study: Trillium Software

M & S Case Study: Trillium Software

Len Dubois
VP, Marketing
Trillium Software

McCoin & Smith Results:

Brought in prior to the company's second media tour, the M&S team recommended focusing on the business benefits of data quality and the related need for data cleansing as a pre-curser to CRM implementation. The company's second launch began as “Trillium Software - More than just a data cleansing tool.”

Helped elevate data cleansing and data quality with key business targets and influencers.
Analysts said “Customer Key Manager addresses some of rhetoric in CRM marketplace/Trillium has advantages and needs to play them up before the competition.”
Editors said they were intrigued with how Trillium Software helps the bottom line and how easy it is to justify purchase cost.
Partnerships helped build credibility for Trillium Software.
Developed and executed a complex, multi-role, crisis communications plan in response to a n industry acquisition and subsequent shift in industry alliances.

Trillium logo

“ I'm consistently pleased with the strategic, in-your-face, enthusiastic counsel we receive from McCoin & Smith Communications - it's just what we need. During a recent crisis communications exercise, the team jumped right in and provided a well-conceived, timely and most importantly 'doable' plan within hours, and then proceeded to execute that plan flawlessly. On any given day, their energy level doesn't wane, and we've got the results to prove it. ”

Len Dubois,
VP, Marketing
Trillium Software