Unlike so many agencies, McCoin & Smith Communications' approach is not limited to a myopic viewpoint. The firm has extensive experience and success in applying a fundamentally broad view of strategic communications that spans all marketing disciplines including PR, marketing, interactive and over-all branding initiatives. This "holistic" approach helps our clients to consistently increase corporate visibility and market position that spurs revenue opportunities, key partnerships, and establishes a strong brand to prospects.

We specifically design communications programs to establish thought leadership, ultimately educating our media targets on the importance, value and relevance of our client's intellectual capital, products and services.

McCoin & Smith Communications' Services:

Public Relations

• Media and Industry Analyst Relations
• Tours - 'On The Road' with our Clients:
  • Executive thought leadership tour
  • Strategy tour
  • New product/service announcement media tour
  • Strategic partnership tour
  • Customer testimonial tour
• Crisis Communications Management
• International Public Relations
• Bylined articles
• Speaking opportunities
• Vertical Market PR programs and strategies
• Customer and Partner Reference Programs
• Press & Analyst Audio Conferences
• Newsletters
• Independent Public Relations Review Board

Marketing & Marketing Communications Strategies and Services

• Positioning and message development
• Internal/Employee communications
• Customer programs
• Webinars
• Online surveys
• Product marketing and branding strategies
• Ad and media buying, placement and recommendations
• Email marketing strategy, development and execution
• Trade show strategies, planning and logistics