Tell your company story, build an image and drive sales leads

This engaging and valuable "PR 101" tutorial helps businesses learn not only the tools of the trade, but also how to use them easily and effectively to their advantage. Quick Start PR® , delivered in a one or two day seminar by a team of industry veterans, is designed to empower companies to launch and maintain a basic and ongoing PR program without the need for valuable time commitments or an in-house PR practitioner.

The principals at McCoin & Smith Communications personally coach any level of staff on how to "rise-above the noise" and gain powerful exposure without having to pay the hefty costs of advertising in local trades/newspapers or without assuming the time and cost of direct mail. Ultimately our goal is to help companies increase their corporate visibility and market position. The program is designed for all positions including marketing, marketing assistants, VPs or PR practitioners who are just getting started.

Through this seminar you will learn:

• What is Public Relations and how does it differ from other marketing mediums?
• Identifying your story/assets-you have more than you think.
• Embrace your uniqueness-key message development/refinement exercise-choose the words that make people take notice.
• I have a story, how do I tell it? Press Release template exercise-maximizing relevant news and information in a format that press and analysts have come to expect.
• Targeting the targets. Understand the various types of media and their individual requirements/expectations and how your story fits in (following the seminar, a customized, targeted press and analysts list will be compiled on your behalf).
• Distributing the news: Making friends and avoiding enemies.
• Value of editorial opportunities; company-specific editorial calendar generation
• How to conduct media and/or analyst relations (etiquette, timing, strategy, goals) and build relationships with reporters and analysts
• How and when/why to conduct market tours and media and analyst tours
• The importance of white papers, bylines, customer testimonials and community relations
• The value of award opportunities and trade shows
• What is a press kit and what should be included in one
• Web site analysis
• The Day After - or what to do next - plus helpful consultation after the workshop