McCoin & Smith Communications - M & S Case Study: acallto Inc.

M & S Case Study: acallto Inc.

Allen Razdow
Founder, CEO
acallto Inc.

McCoin & Smith Results:

acallto Inc. - Launched and established presence for acallto.com in the emerging market of Web-enabled phone communications at a time when the company's product was evolving from a pure B2C play to more of a B2B focus.

Specifically targeted industry influencers who could help build credibility for the concept of “Webtalk.”
Created an ongoing, rolling thunder campaign of post-launch activity to help build groundswell for acallto.com to help generate customer interest.
One-on-one meetings with Chris Shipley, editor of the highly influential Demo Letter that resulted in an invitation to present on stage at the Demo conference . Ultimately our technology was deployed at the show by event management.
Coverage on acallto and its executives in major business publications including Time Magazine, The Wall Street Journal (both US and Asian versions), The Boston Globe, San Jose Mercury News , Upside, Entrepreneur and others.
IDC analyst dubbed acallto “the poster child” of the Web talk industry.
Coverage on acallto and its executives in major business publications including The Wall Street Journal (both US and Asian versions), The Boston Globe, Entrepreneur and others.
Interviews secured with Time, PC World, Upside, InternetWorld, the San Jose Mercury News and others.

acallto logo

“ Everyone at McCoin & Smith is senior – they have no junior level staffers doing the work in the background like so many agencies do. We hired them because we wanted to work with smart, creative talent, and that's what we got. The quality of the work was great – their ability to write solid, creative pitches and case studies that turned into results brought us broad recognition in the industry. ”

Allen Razdow
Founder, CEO
acallto Inc