Founded in 1999, McCoin & Smith Communications Inc. is a strategic communications and marketing communications firm. Our key value proposition is that the firm’s principals are your account team; consequently, we maintain a small roster of clients in order to consistently deliver the highest standard of service for a lower price point than other firms.
McCoin & Smith Communications focuses on a more business-oriented approach when working with the media often elevating discussions from a tactical technology level to a more strategic “line of business” perspective. The firm continuously ties all PR related activities and strategy to our clients’ overarching marketing, sales and lead generation activities in order to bolster results and enhance brand assets.
Chris McCoin & Richard Smith, Principals
Chris McCoin Prior to founding McCoin & Smith Communications with Richard Smith, Chris was Director of Marketing for Trellix -- an award-winning, Internet start-up company founded by Dan Bricklin. In this capacity, she developed cross-functional product and company re-branding strategies, executed product launches and lead generation activity, managed ongoing public relations activities, Web site content and assisted in helping grow the organization's customer reference program. Before Trellix, Chris managed the Emerging Business, Lotus Solutions and Intel-related accounts at Lois Paul and Partners (LP&P). While at LP&P, Chris developed the strategic direction, and oversaw the tactical implementation, of a variety of PR programs aimed at "hot" young start-ups and emerging businesses. Under her direction, her team was able to accomplish significant results, essentially putting many of these new up-and-comers on the map. Prior to joining LP&P, Chris was an independent consultant developing marketing strategies, lead generation and PR programs for a variety of small to mid-sized organizations. Chris also served as Marketing Communications Manager for Vitronix, a full-service computer distributor and held several marketing positions at PINE, a large, non-profit institution.
Richard Smith Before founding McCoin & Smith Communications with Christine McCoin, Rick served in senior management roles at two high-technology public relations firms, developing and implementing strategic and tactical PR programs for a wide range of established and emerging high-technology clients. At Rogers Communications Inc., Rick managed both enterprise software and hardware accounts and was responsible for doubling account revenue. While at Lois Paul & Partners (LP&P), Rick was responsible for the direction of Lotus Development's Industry Analyst Relations Program and Business Partners Program. In this capacity, he led his teams in garnering extensive media coverage for numerous "high-tech" business partners, while developing and managing key industry analyst relationships. In addition, he increased account revenue by more than fifty percent. Before his tenure with PR agencies, Rick was responsible for worldwide public relations for a major division of AMP Inc.-a manufacturer of wireless telecommunications subsystems. In this position, Rick developed, implemented and cultivated the company's North American and European public relations programs. In addition to PR, Rick was the Editor-in Chief of an in-house, internationally circulated product and technology magazine. Prior to attending university, Rick served with distinction in the United States Navy.